[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.sits.cz\/konec-hlidani-ochrannych-znamek\/#Article","mainEntityOfPage":"https:\/\/www.sits.cz\/konec-hlidani-ochrannych-znamek\/","headline":"Konec hl\u00edd\u00e1n\u00ed ochrann\u00fdch zn\u00e1mek","name":"Konec hl\u00edd\u00e1n\u00ed ochrann\u00fdch zn\u00e1mek","description":"Ochrann\u00e1 zn\u00e1mka je pro firmu velmi d\u016fle\u017eit\u00e1. D\u00edky n\u00ed se m\u016f\u017ee odli\u0161it od podnik\u016f p\u0159in\u00e1\u0161ej\u00edc\u00edch na trh podobn\u00fd, nebo i stejn\u00fd druh slu\u017eeb \u010di v\u00fdrobk\u016f a z\u00e1rove\u0148 j\u00ed poskytuje pr\u00e1vn\u00ed ochranu p\u0159ed t\u0159et\u00edmi osobami, kter\u00e9 by cht\u011bly pou\u017e\u00edvat stejn\u00e9 ozna\u010den\u00ed.   Dosud \u00da\u0159ad pr\u016fmyslov\u00e9ho vlastnictv\u00ed znemo\u017e\u0148oval nov\u00fdm \u017eadatel\u016fm registraci ochrann\u00e9 zn\u00e1mky, kter\u00e1 byla shodn\u00e1 s […]","datePublished":"2019-09-26","dateModified":"2023-06-07","author":{"@type":"Person","@id":"https:\/\/www.sits.cz\/author\/#Person","name":"","url":"https:\/\/www.sits.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/418160ee289a2fec3674f670db35c39ff464fe73fac536520dac7def2cfdeb26?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/418160ee289a2fec3674f670db35c39ff464fe73fac536520dac7def2cfdeb26?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"sits.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.sits.cz\/wp-content\/uploads\/img_a355412_w3764_t1569694349.jpg","url":"https:\/\/www.sits.cz\/wp-content\/uploads\/img_a355412_w3764_t1569694349.jpg","height":0,"width":0},"url":"https:\/\/www.sits.cz\/konec-hlidani-ochrannych-znamek\/","about":["Podnik\u00e1n\u00ed"],"wordCount":385,"articleBody":"\tOchrann\u00e1 zn\u00e1mka je pro firmu velmi d\u016fle\u017eit\u00e1. D\u00edky n\u00ed se m\u016f\u017ee odli\u0161it od podnik\u016f p\u0159in\u00e1\u0161ej\u00edc\u00edch na trh podobn\u00fd, nebo i stejn\u00fd druh slu\u017eeb \u010di v\u00fdrobk\u016f a z\u00e1rove\u0148 j\u00ed poskytuje pr\u00e1vn\u00ed ochranu p\u0159ed t\u0159et\u00edmi osobami, kter\u00e9 by cht\u011bly pou\u017e\u00edvat stejn\u00e9 ozna\u010den\u00ed.\t \tDosud \u00da\u0159ad pr\u016fmyslov\u00e9ho vlastnictv\u00ed znemo\u017e\u0148oval nov\u00fdm \u017eadatel\u016fm registraci ochrann\u00e9 zn\u00e1mky, kter\u00e1 byla shodn\u00e1 s ji\u017e d\u0159\u00edve registrovanou zn\u00e1mkou. To u\u017e ale neplat\u00ed. Sm\u011brnice EP a Rady \u010d. 2015\/2436 m\u00e1 s \u00fa\u010dinnost\u00ed od 1. ledna 2019 za \u00fakol sbl\u00ed\u017eit pr\u00e1vn\u00ed p\u0159edpisy \u010dlensk\u00fdch st\u00e1t\u016f EU.\tOd leto\u0161n\u00edho roku si tedy nam\u00edsto ji\u017e dlouho slibovan\u00e9ho poklesu administrativy mus\u00ed podnikatel\u00e9 sami hl\u00eddat a d\u00e1vat pozor, zda si n\u011bkdo neregistruje ochrannou zn\u00e1mku toto\u017enou s tou jejich. Pokud se tak stane, podnikatel m\u016f\u017ee do t\u0159\u00ed m\u011bs\u00edc\u016f od p\u0159ihl\u00e1\u0161ky podat n\u00e1mitku proti z\u00e1pisu, jinak bude ochrann\u00e1 zn\u00e1mka platn\u011b zaps\u00e1na. P\u0159edev\u0161\u00edm pro men\u0161\u00ed podnikatele je toto velk\u00fdm z\u00e1sahem do financ\u00ed, ti toti\u017e na rozd\u00edl od velk\u00fdch firem nemaj\u00ed na takovou administrativu kapacitu ani finance.\t \t\u00da\u0159ad pr\u016fmyslov\u00e9ho vlastnictv\u00ed poskytuje tzv. re\u0161er\u0161n\u00ed slu\u017eby za \u00faplatu, kam spad\u00e1 i monitorov\u00e1n\u00ed ochrann\u00fdch zn\u00e1mek, a tak si v\u011bt\u0161\u00ed firmy a podnikatel\u00e9 mohou za tuto slu\u017ebu zaplatit a vyhnout se tak administrativ\u011b nav\u00edc. Krom\u011b \u00fa\u0159adu tuto slu\u017ebu nab\u00edz\u00ed i dal\u0161\u00ed komer\u010dn\u00ed spole\u010dnosti. Cena se pohybuje okolo n\u011bkolika set korun za monitorov\u00e1n\u00ed jedn\u00e9 ochrann\u00e9 zn\u00e1mky po dobu jednoho m\u011bs\u00edce. Podnikatele, kte\u0159\u00ed vlastn\u00ed v\u00edce ochrann\u00fdch zn\u00e1mek, to tedy nov\u011b vyjde na n\u011bkolik tis\u00edc korun ro\u010dn\u011b.\t \tFirmy a \u017eivnostn\u00edci v \u010cesk\u00e9 republice ji\u017e del\u0161\u00ed dobu zaost\u00e1vaj\u00ed za vysp\u011bl\u00fdmi zem\u011bmi v po\u010dtu registrovan\u00fdch zn\u00e1mek. Registrujeme t\u00e9m\u011b\u0159 o t\u0159etinu m\u00e9n\u011b ochrann\u00fdch zn\u00e1mek za rok ne\u017e nap\u0159\u00edklad Rakousko. Zm\u011bnou legislativy se sou\u010dasn\u00fd stav m\u016f\u017ee je\u0161t\u011b zhor\u0161it a \u010ce\u0161i si budou sv\u00e9 duchovn\u00ed vlastnictv\u00ed chr\u00e1nit je\u0161t\u011b m\u00e9n\u011b.                                                                                                                                                                                                                                                                                                                                                                                        4.4\/5 - (12 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Konec hl\u00edd\u00e1n\u00ed ochrann\u00fdch zn\u00e1mek","item":"https:\/\/www.sits.cz\/konec-hlidani-ochrannych-znamek\/#breadcrumbitem"}]}]